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Knowledge base

This is where you find various materials from which you will gain insight and inspiration for your digital transformation. Read about Schibsted's strategy work, do an exercise on vision, or read about Harvard Professor John Kotter and why he believes Facebook and Google will cease to exist. Some of the material can only be accessed with a code, which you receive when you buy the book. Other materials are open for everyone.

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  • Cases (1)
  • Interviews (5)
  • Exercises (7)

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  • Mobilization phase (phase 1)
  • Coordination phase (phase 2)
  • Acceleration phase (phase 3)

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Ulrika Jonsson about Microsofts transformation towards the cloud

VIDEO: Ulrika Jonsson, Microsoft: We are moving from a "know it all"-culture to a "learn it all"-culture. By DigJourney.

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Annelie Nässén on how to lead digital transformation

VIDEO: Annelie Nässén, SAS, on how to lead digital transformation and about the particular challenges it involves being an international player to be transformed. By DigJourney.

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The basics of artificial intelligence for companies

Guide: The basics of artificial intelligence for companies Purpose: Understand what artificial intelligence is, its history and application areas for companies and organizations.

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Our digital future: What skills are required?

VIDEO: Interviews regarding what skills will be rewarded in future working life. By McKinsey.

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Doberman – start with why

Since Doberman was purchased from Vodafone in 2003, the company ethos has been based on the question "In which company would I most enjoy my work?" Employee wishes and demands on the company have always steered and continue to steer the company.

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A conversation with Brian Solis about how to succeed with digital transformation

About how to succeed with digital transformation. Among other things, Brian Solis 5 best tips for companies in transformation. By DigJourney.

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A conversation with Dr. John Kotter about change leadership in a fast-moving world

On how to succeed with change and digital transformation and if there are any differences with ordinary change processes. By DigJourney.

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Formulate values

Exercise: The Mars group. Purpose: Find the company's real values. By: Jim Collins and further developed by DigJourney.

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Formulate vision

Exercise: Find a vision that engages and clarifies. By: Jim Collins and further developed by DigJourney.  

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Formulate mission

Exercise:Find a mission that engages and gives guidance. By: Jim Collins and further developed by DigJourney.

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Identify and select the right waves – Exercise 1

Exercise: Develop the company's environmental scanning and understand what waves of change affect the company and how it will relate to them. By DigJourney.

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Identify and select the right waves – Exercise 2

Exercise: Develop the company's business surrounding analysis and understand what waves of change affect the company and how it should relate to them. By DigJourney.

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