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About the site

The purpose of this web site is to support companies who made their minds up. Those whom drawn the conclusion to walk the path towards transformation. These are companies who understand that there is inevitable digital change that they need to be part of. However, they are somewhat uncertain as to how they will lead their organizations through the change. We know that successful digital transformation requires the board, the CEO and the executive team to be involved and to actively drive the transformation. The web site is designed accordingly and aims at keeping organizations focused on maximizing their competitive advantage. The tool kit for digital transformation contains, e.g.:

  • The Digital Maturity Matrix methodology, which supports in building the company’s digital competitiveness through various phases
  • The book Leading Digital Transformation that uses the methodology as a foundation to guide the reader step-by-step through the process.
  • Case studies, interviews, exercises and guides – check out The Knowledge Bank.
  • Digital maturity test – find out your current position and what you need to do moving forward. Do the Test.

DigJourney is behind this web site. DigJourney is an advisor in digital transformation processes. However, this web site is not designed to generate consultancy deals. Rather the opposite. It has been developed to reach as many businesses as possible and to achieve our vision: that our work will influence millions of individuals and organizations to a positive and sustainable life.

Our vision is to develop in co-operation with others, so please do not hesitate to provide feedback if you believe something is missing or if anything can be improved!

Joakim Jansson

Joakim is an author of the book Leading Digital Transformation and architect behind the Digital Maturity Matrix methodology. Joakim believes in the positives of digitalization – for individuals, enterprises and society as a whole. Digitalization will bring about greater opportunities for democratization, education, sustainability, wealth and ultimately quality of life. Joakim’s passion for supporting organizations in their approach to digitalization started already back in year 2000 when he joined the Swedish portal Spray. He has personal experience in how significant and fascinating digital transformation is. Joakim is a business leader with experience with both startups and traditional companies, such as MTG, Aller and Spray. He is the founder of DigJourney – a thought leader in the field of digital transformation. DigJourney builds courage and audacity in individuals, organizations and society, to allow them to progress and take advantage of opportunities brought about by digitalization. Joakim is also an active member on several company and advisory boards.

Marie Andervin

Marie is an author of the book Leading Digital Transformation and architect behind the Digital Maturity Matrix methodology. Marie believes Swedish organizations underestimate and lack competence in digitalization as a motor of business opportunities. Changing this will advance their outlook for a stronger competitive edge. That’s why she is active in three different fields: competitiveness of companies, new digital professions and digital integration – all three equally vital for sustainable development. Marie’s work is based on the fundamental viewpoint that digitalism is already a natural part of everyday life in companies and for individuals. Marie has a background as an entrepreneur and management consultant. She is an admired educator in digital transformation. Marie is a co-founder of DigJourney, which builds courage and audacity in individuals, organizations and society, to allow them to progress and take advantage of opportunities brought about by digitalization. Marie is also founder of knowledge company Digital Intelligence.

How far have you come in your transformation?

By taking our digital maturity test, you will get a Digital Maturity Index (DMI) between 0-100% as well as recommendations and tips.

Check out the test