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Panel discussion: Digital Transformation in global organizations

Who: Joakim Jansson, DigJourney, Fredrik Lind, BCG, Annelie Nässén, SAS, Ulrika Jonsson, Microsoft, Mikael Cato, Scania.
What: About digital transformation in global organizations and the specific opportunities and challenges that comes with being global.
Content providerDigJourney, panel discussion held conducted by Johan Forsberg at #TransformationDay the 23rd of April 2018.

Key takeaways from the panel (and a few questions about the English book)

Panel discussion in its entirety


  • Joakim Jansson, founder of DigJourney and, together with Marie Andervin, author of the best selling book “Leading digital transformation”.

In the panel:

  • Ulrika Jonsson, Director Business Development Digital HR, Microsoft AB. She work as a business development manager at Microsoft in Sweden but she has a long career within HR, whereof the last 4 years at Microsoft. In her current role, Ulrika help customers in driving digital change from a people-perspective and in building an innovative and digital employee experience that attract future talents, empower employees and drive growth.
  • Mikael Cato, CDO, Scania. Digital business leader with passion from strategy & innovation to transformation in the wide digital landscape. After a number of years on the digital transformation supplier side – since 2017 as the CDO for Scania dedicated to accelerating digital – balancing the here and now with longer term changes in the transport and logistics ecosystem.
  • Annelie Nässén, SAS, Executive Vice President for Global Sales & Marketing and part of Group Management, Leading a global organization in constant change. Annelie has more than 25 years of experience in various senior positions within a highly competitive industry. At SAS she has implemented a number of changes at a rapid pace and at the same time delivering good results. In 2016 she received the award Manager of the Year in the Swedish Grand Travel Award.
  • Fredrik Lind, Senior Partner and Managing Director, The Boston Consulting Group. He is leading the Technology, Media and Telecommunications (TMT) practice in Sweden, and is a core member of the global TMT practice leadership team. He has spent almost 20 years serving TMT clients in the Nordics, Europe and Asia on a broad set of topics, ranging from strategy, corporate finance, sales and marketing, operations to organization and HR. He is a core expert in digital strategy and transformation, also for industries outside TMT.