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API stands for Application Programming Interface and specifies how different web services communicate with each other; the result may be a mash up of different services. Increasingly, companies also open their web services through APIs and provide access to data and content for other external developers to build services on top of. Sometimes it’s linked to a common revenue model, sometimes it’s more of a service. In this way, the services can be developed with solutions that a single company would never have the resources to generate themselves and which are often equipped to fit very specific needs. Examples of open APIs that are widely used by third-party developers are the apps that can be built for the likes of Facebook, Spotify, the Appstore, and Google Play.
