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Mission

If the vision points toward where the company is going, the mission will answer the question of what the purpose of the company is, its reason for existing and what the company is doing to reach the vision. The vision is about the future and the mission describes the present as well as the future. As with the vision, a well-formulated mission gives clarity, facilitating the daily work by providing guidance on what a company should and should not do. The latter is often as important as the previous one as it creates boundaries that increase focus.

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